The use of sex and sexy illustrations in advertising is a subject that has been shunned by writers in fields such as communications, psychology, behavioural sciences, and even in the specific areas of consumer behaviour, marketing, and advertising. Although the current literature on consumer behaviour and advertising considers sex in the Freudian or Maslow sense, its use in advertising has not been explicitly elucidated. This is somewhat surprising when one considers that Freud maintained that sex or libido is the most important of all instincts and that apparent motives for an act often can be found in the sexual drive exerting itself in an unconscious and devious fashion. Kassem, S. John, D. Please share your general feedback.
Media Effects Research Lab / Research / Bellisario College of Communications
We live in an age inundated with advertising, from commercials on TV to posters on the sides of buses. We see ads every time we open a magazine or call up a Web page on the Internet. All that exposure has a significant effect, and the stakes are often more than deciding whether or not to buy a certain product. Women, in particular, can suffer some serious psychological blows from the subtle and pervasive effects of advertising aimed at them. This comes in no small part because of advertising and commercials depicting excessively thin women. Unhealthy body images in advertising -- regardless of whether they are used to sell weigh-loss products or something else -- project an unrealistic image of women's body weight, and according to HealthyPlace.
Sexual suggestiveness in online ads: Effects of objectification on opposite genders
Like humans, monkeys value information about sex and status, inviting the hypothesis that our susceptibility to these factors in advertising arises from shared, ancestral biological mechanisms that prioritize social information. To test this idea, we asked whether rhesus macaques Macaca mulatta show choice behavior that is similar to humans in response to sex and social status in advertising. Our results show that monkeys form preferences for brand logos repeatedly paired with images of macaque genitals and high status monkeys. Moreover, monkeys sustain preferences for these brand logos even though choosing them provided no tangible rewards, a finding that cannot be explained by a decision mechanism operating solely on material outcomes. Together, our results endorse the hypothesis that the power of sex and status in advertising emerges from the spontaneous engagement of shared, ancestral neural circuits that prioritize information useful for navigating the social environment.
Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery used for marketing does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nudity , pin-up models , and muscular men. In contemporary mainstream advertising e.